AgentWorld · Human behaviour research
A living model of human behaviour.
We simulate thousands of people, each with a body, habits and traits measured from real behaviour, to see how societies respond to change before it happens.
Scroll to meet one personIt starts with one person.
Not a persona written in a prompt. A set of traits measured from what they actually do: how they weigh losses, discount the future and learn from mistakes.
No two people are alike.
Each simulated person is fitted individually, so a population keeps the real spread of behaviour, including the tails where crises begin.
People have bodies.
Stress, fatigue and scarcity rise and fade over days, and they change every decision. Our agents carry that state with them.
Mostly habit. Sometimes thought.
People run on routine and stop to think only when something surprises them. Our agents do the same, shown in blue. It makes them more realistic, and it lets us simulate millions.
Then thousands of them, together.
Neighbourhoods share one world with markets, news and each other. Every action changes what everyone else sees.
Change one thing. Watch who tips first.
Raise prices and the households with the thinnest buffers move first, stopping to rethink. Their stress travels through the market to everyone else. Scroll slowly to scrub the cascade.
Then we check it against reality.
Every prediction is scored on behaviour the model never saw, against how consistent people are with themselves. When we miss, we publish that too.